sagacious; səˈɡeɪʃəs/

adjective: having or showing keen mental discernment and good judgement; wise or shrewd.

On this website, I want to share ways to heighten your experiences of behaving, and specifically shopping, extravagantly; to develop better instincts for when to splash and when to dash. Sometimes I will summarise recent scientific findings related to the psychology of shopping. Sometimes, I will discuss what I’ve learned from my personal experiences living in Europe, in the U.S. and now shopping with family and friends in Australia and on-line. But mostly, I will post practical techniques and warnings for achieving what few seem to master: being concurrently sagacious and extravagant.

Shopping should always be a grand and beautiful seduction, full of emotion and sensuality. But you surely already know the truism that flirting and falling in love, are better when you partly control them, toy with them, deepen them and make them work to your advantage. The indecision of what to do next (or NOT to do next) is a battle royale that is mostly waged in electrical impulses and flows of dopamine, noradrenaline and natural opiates through wet, highly fragile brain tissue. It’s the age-old tussle between “Should I” or “Shouldn’t I?”. I address those questions by reconciling an instinct for extravagance with hard-won sagacity (and I mean HARD-won).

There is absolutely nothing wrong with paying “too much” for certain items; namely, those truly deserving of desire. The thing I detest above all else is ignorantly doing anything or, worse still, having it done to you. It’s time to take the door whenever you find yourself meekly accepting what others want you to believe or appealing to some rigid dogma (let’s see…“you only get what you pay for”). In my view, you should not hesitate to buy if and when you see the tricks and can understand the emotional dynamics. Only you, at that moment, can be expected to realise what’s truly happening and therefore smartly discern the potential value and costs beyond mere financial or utilitarian considerations. That is sagacious extravagance.

A good place to start, and an excellent place to return while making particularly risky decisions, is the checklist set out here.

Or browse our collection of von Donia products thus.